My name is Eli Finer and I am a sales coach.
I help people who took the step to leave employment but are now struggling to make ends meet as contracts or freelancers or minor agencies find their footing, close properly lucrative deals, charge proper rates, and find the freedom they left employment for.
I coach people with the courage to leap into the unknown but who are held back by decades - generations - of programming that is telling them they can't actually make money themselves support their family and find happiness.
I coach people who escaped the stranglehold of communism or socialism or collectivism, who want to live their own lives on their own terms, who are highly skilled, but for whom despite their best efforts, business and sales and marketing still feel foreign and mildly dirty, and who, because of that, can't break through into true abundance and freedom despite working hard and being very good at what they do.
These people - you - don't need better certificates, more training, or even more marketing.
You need a few profound minset shifts, or rather to work through 5 very specific limiting beliefs:
1. Money is the root of all evil and anybody with money is inherently evil
2. All business is fundamentally dishonest and if you do business you are a crook
3. If you build it they will come - being a skilled professional is enough to have clients come to you
4. Marketing and sales are digusting activities, worse than cleaning latrines, and shouldn't be necessary if you're good enough
5. It's not OK to make more money that your friends, family or spouse - and you'll end up alone if you do
These 5 deeply rooted generational mental blocks make it impossible to succeed in business, regardless of the number of business books you read, seminars you attend, and money and time you spend.
They make it feel like you're fundamentally broken, that your desires are dirty, and that success, while desirable, will cause society to reject you and condemn you to a lonely and painful death.
If you or your ancestors lived under communist or socialist rule, this runs especially deep and lodges itself in difficult to untangle moral conundrums of "fair pricing" and "honest business".
In the reality of an open market, fair prices are prices that a subset of customers are happy to pay, and an honest business is a business that transparently advertises what it provides and how much it costs.
Everything else is a moralization by people who themselves can't escape their self imposed poverty and to keep themselves morally warm would see everyone else stay poor too.
I believe that everyone deserves to be free.
I believe that going into business for yourself is the path to that freedom.
I believe this is attainable for everyone, that courage is all you need, and that everything else can be learned.
And I believe that we're living in unprecedented times, with more options, opportunities, and ways, to break free and live a professional life you could - but wouldn't want to - retire from.