Every technical founder has this dream. It pops into their head around 2am while they're wrestling with a particularly thorny bit of code.
"What if I could just automate the marketing?"
The dream goes something like this: You build an amazing product, set up some clever automation, and customers just... arrive. Maybe through content marketing that writes itself, maybe through ads that optimize themselves, maybe through some viral loop you engineered into the product.
The fantasy is seductive because it already exists. Someone else handles all that messy human stuff while you get to focus on the tech. Perfect, right?
Except it's not.
It's called employment.
Because the guy who gets the work holds all the cards. He wields all the power. He collects most of the money. And you end up feeling used and unsatisfied, dreaming about building your own thing.
I get it. Marketing feels dirty. Sales feels sleazy. Talking to customers feels draining. Writing content feels cringy. The whole thing just feels wrong.
But if you want to escape employment, you need to face exactly the things you're trying to avoid. You need to learn to sell. You need to learn to market. You need to learn to talk to people.
You don't need to become amazing at it. You just need to become good enough. Good enough to get your first few customers. Good enough to validate your idea. Good enough to prove there's something there.
And then? Then you can hire someone to do it better than you. But this time you'll be the one holding the cards.
The alternative is staying employed. Getting used. Feeling unsatisfied. And dreaming about automation at 2am.
Your choice.