Marketing isn't The Problem

You disconnect the Zoom call and rub your forehead.

Shit, that could've gone better.

This is the third call this week that seemed like a slam dunk sale but they pulled out at the last moment. What's going on?

I spent the last 5 years watching tech agency owners go through this dance. The typical response is to double down on marketing. Write more content, post more on social, launch on Product Hunt again, try different headlines.

But here's the hard truth - your marketing isn't the problem. Your problem is that you don't know how to sell.

I spent years offering things that nobody wanted while telling myself that I just needed more marketing. It took a painful realization and 3 years of hard work to figure out what was actually happening.

When a potential client tells you they need to "think about it", they aren't lying to you. They DO need to think about it. But only because you failed to help them think it through during the call.

When they say "I need to talk to my partner", they aren't blowing you off. They
really do need to have that conversation. But only because you didn't help them prepare for it beforehand.

This stuff isn't rocket science. But it does require a completely different mindset than the one that made you good at optimizing DB queries.

I'm can get my Founder Sales System on this site. It's everything I learned helping dozens of technical founders make this transition. But honestly, you don't need even need it if you can't afford it. You just need to understand this - marketing brings people to your door, but sales is what gets them through it.

And you can learn this skill.

I promise.